She said she was supposed to receive royalties, but did not.įor Kentaro Kameyama, whose line led him to victory in Season 16, the J.C.
Robertson’s deal came about after she won her season she signed a contract with the Weinstein Company and received an upfront fee. But for viewers, it can be disappointing: What is on air, isn’t actually happening. And, in some ways, the overt branding for a company that actually filed legal documents to dissolve that advertising partnership is accidental high art. To add to the bizarre nature of it all, the show often feels dated - one challenge involved designing an outfit inspired by the “Charlie and the Chocolate Factory” Broadway musical, which closed a year before the season aired. (A Lifetime spokeswoman declined to comment on the record as to why the branding was left in despite the circumstances.)
Penney partnership has ended - only a confusingly vague “Previously Recorded” message that appears in the corner of the screen every time the retailer is mentioned. There is no explanation or indication that the J.C. The brand’s presence is baked into the season’s DNA.ĭespite this conundrum, Lifetime decided to air it anyway, as is, starting in January (roughly 18 months after filming) - which is why Milano has been telling viewers most weeks about an outfit they won’t be able to buy. One episode featured sponsored content right in the episode title (“Penneys from Heaven”).
It’s built into the show’s staging, with a J.C. The retailer is name-checked by Milano and other contestants constantly. Penney branding, “All Stars” Season 7 has gone all out.
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